Add more energy to your summer. Microsoft's Plus More Summer promotion was designed to communicate how the consumer can use the brand's ecosystem of products and services to experience their best summer ever.
We booked a mix of high impact banner placements and standard banners across premium sites as part of our display advertising strategy to generate awareness. The banners featured on MSN, Skype, News24, Sport 24, Fin24, Traveller24, Channel 24, Super Sport, Outlook, YouTube, MWEB, Airport Wifi, and Bid or Buy. We incorporated Google Display Network ads to get extended exposure and awareness. The Google Display Network added a re-marketing element to the campaign to encourage repeat visits to the campaign page. To generate more awareness to our target audience, we added YouTube TrueView ads to the media plan. Users could click on the ads to visit the campaign page where they could learn about Microsoft's products and services. The campaign was short and it was crucial to optimise effectively. Using A/B testing, we narrowed down the banner options from six variants to the best performing one.