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Cape Town Tourism

Love Cape Town

#LoveCapeTown

Unexpected Cape Town the way you wouldn't see it in the travel brochures.

Our goal was to show the world the many reasons to #LoveCapeTown. We used keywords research as a foundation of what travellers searched for at which times of the year, used social metrics to further tailor content and integrated this with UGC on Instagram to amplify the message. Result = highly-targeted content plan.

The results

Decrease in bounce rate to the blog

30%

Increase in engagement

50%

- Results achieved over a 1 month period -

Increase in Instagram followers

200%

Content items created utlising the #LoveCapeTown

+18K