iP Site HeaderImages Strategy

Strategy

Taking a business problem and developing a digital solution, all led by the iP Logic Process, measurable data and constant optimisation

How it works

  • 1

    Engagement

    Because of a deep engagement with multiple specialists, our strategy is never one sided and always geared towards peak performance against business objectives.

  • 2

    Intelligence

    We analyse the business challenge and, together with the consumer insight, we generate a strategy and activation guidelines based on insights developed

  • 3

    iP Loop

    The loop from analysis to optimisation through a campaign cycle allows us to ensure peak performance by reacting and responding to the data, thereby developing further insights.

  • 4

    Specialist Approach

    Our specialist approach, together with our ecosystem view and data plan allow us to activate digital work and learn from the data we collect.