Carlsberg Group selects iProspect, a dentsu company, as new global media agency
Blog
Today the Carlsberg Group announced that iProspect has been appointed as its new agency, responsible for driving the company's advertising and marketing campaigns across all markets.
2 mins read
Common Website Migration SEO Mistakes to Avoid
Blog
Navigating your way through your website's migration without damage can be tricky. Avoid these SEO mistakes during the process and protect your rankings.
4 mins read
iProspect @ CES 2023: What's Next In Tech & Media
Blog
In our CES 2023 What’s Next Report, we have identified the intersection of key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year.
1 mins read
iProspect bags the Zalando media account
Blog
The international fashion company selects iProspect as its Global Media Agency of Record following a competitive pitch.
2 mins read
The importance of maintaining investment during periods of financial downturn
Blog
Recession, financial downturn, call it what you will… what is clear is that the immediate reaction of many brands in periods of financial hardship is to claw back or reduce marketing budgets. From a media and marketing perspective it is of course frustrating when it seems like cutting ad spend is the immediate solution finance departments find to balance the books or prepare for a potential economic downturn. But is it the best solution, and if not, what does history and experience tell us is?
4 mins read
Ad Spend Report December 2022
Blog
Advertising Spend is projected to keep rising through the next few years, but the growth is slowing. Discover more insights at iProspect.
2 mins read
RECMA names iProspect as ‘surging’ in annual media network report
Blog
RECMA (Research Company Evaluating the Media Agency Industry) named iProspect a Top 15 global digital agency network, ranked 14th overall.
2 mins read
Midyear dentsu Ad Spend Report 2022
Blog
The midyear follow-up to the January 2022 edition of the dentsu Global Ad Spend Forecasts points to a continued recovery despite another year of economic uncertainty.
5 mins read
Dentsu Africa Launches the Wisdom Series; E-commerce Like Never Before
Blog
Dentsu Africa is proud to launch the dentsu wisdom series. Our ambition is to harness the talent of our African experts across our owned markets, capturing their perspectives and vast category knowledge, accompanied by the voices and opinions of external authorities, clients, authors, and academics.
4 mins read
Accelerating Growth At The New Intersection Of Media
Blog
This new future requires both magic and machines. Brought to life through the combined power of both Vizeum and iProspect; fusing: The expertise, precision & predictability of data and technology with the wonder of culture, content & storytelling - we’re redefining media and accelerating brands through a performance mindset.
3 mins read
iProspect snaps up Josh Dwiggins as new Global Chief Client Strategy Officer
Blog
iProspect announces the appointment of Josh Dwiggins to its global leadership team as Global Chief Client Strategy Officer.
2 mins read
Operating in the intersection of 3 Cs can help brands win
Blog
Global President, Amanda Morrissey, delivered a keynote address titled ‘Convergence of Media’ at the unveiling of the dentsu-e4m Digital Advertising 2022’ report
5 mins read