Media Account Manager/Media Strategist

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Job Description

Key responsibilities:

  • Build and maintain strong relationships with his/her respective brand client teams.
  • Have a deep understanding of ABInBev’s business and each brand within his/her portfolio.
  • Manage the overall day-to-day media activity of the brands in his/her portfolio.
  • Based on client briefs, compile high quality, innovative media strategies (traditional + digital).
  • Encourage collaboration with relevant Dentsu partner agencies, eg. Dentsu Creative.
  • Manage output across all Dentsu partner agencies and integrate seamlessly.
  • Allocate realistic budgets to campaigns / media platforms and monitor accordingly.
  • Agree on and then track / monitor KPIs, ensuring that these are met.
  • On approval of strategies, brief media planner to compile campaign schedules.
  • Oversee approval of schedules and ensure accurate buying briefs.
  • Do monthly flow plan checks and address over-/underspends.
  • Continuously look for and present proactive media ideas to the brand teams.
  • Evaluate media proposals and make recommendations to client accordingly.
  • Put together insightful post campaign reports, including recommendations for future campaigns.
  • Together with the insights division, drive competitive brand reviews when / if required.
  • Assist the buyer in chasing creative material, when and if required.
  • On a weekly basis, communicate accurate account status to client and internal team.
  • Support the BUD / Hub in providing portfolio related information when / if required.
  • Assist the finance team in resolving invoice queries.