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The Marketer's Outlook

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For the past five years, iProspect has been asking clients across the world about their ambitions for the year to come in order to measure the evolution of the marketing landscape, capture nascent trends and help them better prepare for the challenges ahead. While the 2010s were undeniably a period of deep changes, they were just a glimpse of the economical, technological and demographical transformations the 2020s will bring. For that reason, this new edition combines our annual questions measuring marketers’ short-term expectations with new questions designed to capture their hopes and concerns for the next ten years.


From September 23, 2019 to October 25, 2019, we collected online the responses from 250 top marketers across 35 countries. Download today to discover the priorities, challenges, ambitions and expectations shared by marketers in the iProspect 2019 Client Survey and the five main areas to watch in 2020 and beyond.

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