Intelligent Content

Leveraging audience-intent and signals from Search and Social, we help companies create contextually relevant content that boosts search engine relevancy and engages the intended individual.

How it works

  • 1

    Data Driven

    At the heart of our content approach is a deep seated capability to use data to both develop rich audiences and inform the content strategy.

  • 2

    Creativity

    With a detailed, written content and editorial strategy, we execute all creative assets required including those needed for ongoing optimization through testing.

  • 3

    Partners

    Within our network, we have best-of-breed partners in the likes of John Brown Media, Isobar and McGarryBowen who can execute any content and creative needs that complement the core strategy.

  • 4

    Targeting

    Our data detectives track down where your audience will be, and where they’re likely to act (it’s not always where you’d think) and ensure the relevant content is positioned in the right place at the right time.

  • 5

    Optimization

    We constantly evaluate the effectiveness of the content, matched to your audiences and your objectives, to build on success and deliver more engaged consumers.

  • 6

    Accountability

    We go beyond simply reporting numbers. We employ advanced attribution modeling to make sure your investment in content is fairly and critically assessed on its incremental value throughout the consumer journey.

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It's great if you can create content that your users will care about, but you have to know where they live online and what they want to know when they're there. You have to adapt by speaking to them with their voice, where they live.
Diana Edmundson Creative Content SEO
Diana Edmundson Creative Content SEO Executive

With close to 5 billion pieces of content being produced daily, how do you ensure your content will reach your target audience?

Delve Into

Intelligent Content at iProspect

Fravega

Frávega is one of the biggest retails of electronics and appliances in Argentina. It has more than 25 categories of products and they requested us to develop a new content approach for their ongoing campaigns on Facebook. We had already developed a number of creative pieces for these campaigns, but we knew that we needed to diversify them for each audience, each step in the conversion funnel, for each category, seeking to be relevant at every contact point and maintain communications coherence between all the pieces the user interacted with. That would allow us to test several content performance hypothesis.