Leveraging audience-intent and signals from Search and Social, we help companies create contextually relevant content that boosts search engine relevancy and engages the intended individual.
At the heart of our content approach is a deep seated capability to use data to both develop rich audiences and inform the content strategy.
With a detailed, written content and editorial strategy, we execute all creative assets required including those needed for ongoing optimization through testing.
Within our network, we have best-of-breed partners in the likes of John Brown Media, Isobar and McGarryBowen who can execute any content and creative needs that complement the core strategy.
Our data detectives track down where your audience will be, and where they’re likely to act (it’s not always where you’d think) and ensure the relevant content is positioned in the right place at the right time.
We constantly evaluate the effectiveness of the content, matched to your audiences and your objectives, to build on success and deliver more engaged consumers.
We go beyond simply reporting numbers. We employ advanced attribution modeling to make sure your investment in content is fairly and critically assessed on its incremental value throughout the consumer journey.
It's great if you can create content that your users will care about, but you have to know where they live online and what they want to know when they're there. You have to adapt by speaking to them with their voice, where they live.
Frávega is one of the biggest retails of electronics and appliances in Argentina. It has more than 25 categories of products and they requested us to develop a new content approach for their ongoing campaigns on Facebook. We had already developed a number of creative pieces for these campaigns, but we knew that we needed to diversify them for each audience, each step in the conversion funnel, for each category, seeking to be relevant at every contact point and maintain communications coherence between all the pieces the user interacted with. That would allow us to test several content performance hypothesis.