SMX Advanced 2015

Paid Search Track: "Attribution Success In A Cross-Device World"

Join our Director of Bought Media, Jeremy Hull, in the Paid Search Track on Tuesday, June 2 from 1:45-3:00pm.  

With mobile search volume expected to exceed desktop this year, marketers are facing new challenges in understanding how and if their campaigns are succeeding. Google, Microsoft, Facebook and others all have various approaches for measuring and reporting cross-device impact.

In this session, we'll take an in-depth look at how marketers are approaching new data that's now available, including Google's estimated total conversions reporting, proper modeling and tagging for better cross-device attribution.

Learn more about SMX Advanced 2015.

Jeremy Hull

Jeremy Hull

As Director of Bought Media, Jeremy keeps iProspect’s bought media teams on the forefront of new technology and industry developments.  A passionate champion for digital advertisers, he strategically gains clients placements in alpha and beta tests with search, display media, and tracking partners. The search engines rely on Jeremy’s insightful analysis and feedback to improve new developments like Google’s Enhanced Campaigns and Remarketing Lists for Search Ads (RLSA). He provides paid search strategy for all iProspect teams in the United States, and also collaborates with iProspect offices around the globe.  A regular speaker at tradeshows such as SES, SMX, and Advertising Week, he has also written articles for Search Engine Watch, ClickZ, Wired Innovation Insights, MediaPost, SES Magazine, the annual Internet Retailer Search Marketing Guide, and has been quoted in the New York Times and the Wall Street Journal. In 2013 Jeremy was inducted into the ClickZ Digital Marketing Hall of Fame.

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