Luxury FirstLook: Strategy 2016

Join Natalie McCaffrey, Associate Director, Strategy, for the Closing Panel on Wednesday, January 20 at 4:45pm.

Traditional luxury brands enter 2016 having had a mixed reception in the preceding year. While many marketers retained or grew market share, a few including department store chains had to resort to extensive discounts to retain footfall. The trend of brands opening more stores slowed, even as China and emerging market sales slackened while the United States held up. It is also obvious that the Internet and mobile have influenced shopper behavior. Among other issues, this panel will dissect:

• Holiday 2015 recap
• Outlook for the economy in 2016: What luxury marketers should anticipate
• U.S. and international markets: Where does growth lie
• Digital and the integration of online and mobile marketing and commerce with stores
• Theme for the year ahead

Learn more about Luxury FirstLook: Strategy 2016.

Natalie McCaffrey


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