Services

Commerce

OVERVIEW

The growth of ecommerce has surfaced several challenges for brands, from cross-channel measurement and optimization, to bridging the gap between retail and media. Having a clear and consistent strategy is key to success in this area. To adapt to the new Commerce landscape, we constantly evolve our market-leading strategies for driving online conversions.

Our omni-channel approach targeting individuals across brand sites, social channels, marketplaces and retail stores drives immediate commerce results at scale.

OUR APPROACH

Our Commerce solution starts with identifying consumer intent across marketplaces, retail spaces, and within brands’ own websites. This holistic framework is critical in driving business performance. Then, building on this holistic framework, we use information collected by our proprietary data and activation platforms, to understand subtle and real time nuances and guide brands to greater performance platform to platform, market to market.

OUR EXPERTISE

Thanks to a unique combination of multi-market expertise, global presence, and cross-channel capabilities, we help brands use an omni-channel approach to get maximum results by orchestrating audiences across brand sites, social channels, marketplaces and retail stores. The results are immediate, consistent and scalable. Our local and global partnerships in the ecommerce space give us a unique advantage to identify what drives performance and help advertisers prioritise and optimize these growth drivers.

HOW IT WORKS

  1. On-site commerce

    Working with technologies such as Salesforce, SAP, Oracle, and Magento, we create solid sales infrastructures that combine data, feeds, and product to meet the expectations of the modern user. 

  2. On-platform commerce 

    From Amazon to Alibaba, we optimize for visibility and sales by approaching each platform with the same forensic rigor as we do everything else. Ranking, native advertising and content optimization are all critical parts to winning in each individual ecosystem.

  3. Ecosystem Intelligence

    We use proprietary technology and relationships with key partners to gather valuable commercial data and unique insights on categories and competitors. 

  4. Connected Media

    We manage all media that connects to sales platforms, including Google Shopping, Amazon Advertising, Criteo and many more.