NEW YORK, (October 31, 2017) – iProspect, a leading global digital performance agency, announced that Forrester Research, Inc., an independent research firm, has ranked it as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017.
This Forrester report assesses the state of the search marketing agency landscape and rigorously evaluates several agencies against 25 criteria. The evaluation focuses on current offering, strategy, and market presence of the 12 most significant agency vendors in the space.
As the largest search agency evaluated, iProspect earned the highest possible scores for Collaboration, Reporting & Analytics, and Market Presence. According to the report, “iProspect received high praise in our [Forrester’s] study for its collaborative approach and ability to execute global search marketing strategies on behalf of large, complex enterprises.”
The report also cited iProspect’s acquisition of Leapfrog Online in April stating: “This agency’s recent acquisition of Leapfrog Online bolsters its landing page optimization capabilities as it integrates Leapfrog’s platform across existing client relationships.” Forrester Analyst Collin Colburn also noted in the report that “multinational marketers should look to iProspect as search evolves beyond just Google’s search box and into new formats like voice.”
“Our agency was built on search—it’s the foundation for everything we do here,” said Jeremy Cornfeldt, President, US at iProspect. “Being recognized by Forrester as a Leader is an honor and, in our opinion, reinforces that our vision for the agency, as well as search, is resonating with the industry.”
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Associate Director, Marketing
iProspect is the first truly global digital marketing agency, with 4,200+ employees in 91 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives.
Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, adidas, T-Mobile, Hilton, Sunglass Hut, Microsoft, and many others. iProspect has been named the “Best Agency for Performance Marketing” by iMedia for 3 years in a row, the 2015 MediaPost Search Agency of the Year and iMedia’s Best Agency for Search.
For more information, visit iProspect.com or follow us on Twitter @iProspect.