NEW YORK, (Aug. 28, 2014) - Today, iProspect, a leading, global digital marketing agency, announced the promotion of Sam Huston to Chief Strategy Officer. Huston has an unmatched ability to invigorate ideas and innovations while remaining true to core business objectives, ensuring iProspect client solutions are right on target. Over the last 14 years, he has garnered a depth of experience across agency specialties including media, creative, and entertainment. He helped P&G understand moms and adidas launch Boost™. And, he's delivered strategic and ultimately more efficient campaigns to brands like Red Bull, Disney and GoPro. In this role, Huston will impact the direction of client campaigns and service team collaborations by demystifying consumer trends and predicting future digital developments to increase overall performance. Based in San Francisco, he will report to Jeremy Cornfeldt, President, iProspect US.
"Sam is a visionary leader committed to driving holistic strategies that unite the best specialists in the industry to achieve business objectives and market leadership for our clients," said Cornfeldt. "His passion, depth of experience, and determination to effect change on the connected world and reinvent the way people interact with brands make him the right guy for the job. We look forward to the new places Sam will take iProspect."
Prior to joining the iProspect team, Huston was Partner, SVP of Strategy and Innovation at Jumptank where he collaborated with clients and agency partners to build and shape businesses that leverage the opportunities created by media convergence through the development of strategies and innovations that deliver scalable business value. He worked across the Dentsu Aegis Network, including Carat, Isobar and Vizeum.
A recognized thought-leader in the industry, Huston has spoken at Advertising Week and SXSW Interactive.
Huston graduated from Colorado State University. He resides in San Francisco with his wife Sarah and their two beautiful children.
iProspect is a global, award-winning marketing agency that drives digital performance for many of the world's largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client's business objectives. iProspect delivers personal, adaptive and valuable digital experiences utilizing proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, conversion optimization and affiliates.
Partnering with clients such as General Motors, adidas, Neiman Marcus, Container Store, Hilton Worldwide, The Gap, and many others, iProspect has been named the "Best Agency for Performance Marketing" by iMedia, and represents more retailers on Internet Retailer's Top 500 List than any other agency.
iProspect is the first truly global digital performance marketing agency, with 2,000 employees in 65 offices across 48 countries. For more information, visit www.iprospect.com or follow us on Twitter @iProspect.
iProspect Communications Manager
Phone: (214) 957-5990