Carter's

Streamlining the consumer’s website experience
to increase sales

The Challenge

With the project already underway, we had only two months to provide an uninterrupted web experience and improved natural search results during a pivotal time of year.


Herndon Hasty Director of SEO, iProspect

To lead the largest branded marketer of children’s clothing in the U.S. through a major digital initiative for two of their iconic brands, Carter’s and OshKosh.


The Results

  • 47%

    increased unique visitors

  • 24%

    increased sales

  • 34%

    increased orders

  • 53%

    increased session time on the site

From strategy to execution, this program was delivered in less than 1 month, resulting in a 15:1 return on investment and a direct and immediate impact to Lenovo’s business.

We expected to see growth as a result of creating a clear, unique presence for each brand, but we didn’t expect the shift to happen so immediately or for the jump to be so dramatic. We placed a lot of trust in iProspect right out of the gate, and they proved to deserve it. Their ability to jump in and quickly become an efficient extension of our team was a huge asset to the project.
Shera Shrago Carter's Director of eCommerce Marketing

The Strategy

Starting with an assessment audit to help identify risks and opportunities, we partnered closely with Carter’s, Inc. on process and provided hyper-specific direction and support to smooth out technical issues.

It was also critical to ensure the new architecture did not handicap the sites’ SEO. The restructure contained many new product categories, which helped consumers quickly and easily find their desired items; but also added a level of complexity. iProspect decided to hand-map individual redirects so shoppers would find their desired products, not frustrating 404 errors. 



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