As Senior Vice President of Data, Attribution & Insights, Mark knows performance marketing inside and out. Leveraging insights derived from holistic data measurement, he helps clients understand and invest in the specific channels and customer touch points proven to drive ROI. For the majority of his impressive 22 year career, Mark has been at the forefront of digital advertising. In 2008, Mark created his first attribution model and has been enhancing and perfecting it ever since. A self-proclaimed data geek, Mark is a non-stop learner and problem-solver with both a will and a knack for educating while creating excitement about interactive media. In late 2014, the agency Mark founded in 2003 (Rockett Interactive), was purchased by the Dentsu Aegis Network and incorporated into iProspect. On the rare occasion Mark isn't advancing his attribution methodology, he can be found on the trampoline with his three beloved kids, enjoying weekends with his awesome wife Genevieve, wreck diving off the coast of North Carolina, or trying to knock a few strokes off his handicap.