Doug O'Reilly

SVP, Head of Data and Insights

As Senior Vice President, Head of Data and Insights, Doug O’Reilly is responsible for overseeing the agency’s data and insights team and ensuring the practice is evolving with the needs of clients. He is dedicated to expanding iProspect’s offerings in marketplace technology, measurement and data strategy, analytics and data management. Based out of the agency’s New York office, Doug came to iProspect in 2019 after serving as SVP, Director of Data Science at MRM//McCann. With more than 25 years of experience growing data and strategy offerings across a variety of businesses, Doug specializes in building teams that fuse the world of analytics, data and technology with creatives and strategists to drive innovation and ROI.