As Senior Vice President, Head of Data Science and Analytics, Doug O’Reilly is responsible for overseeing the agency’s data and insights teams and ensuring the practice is evolving with the needs of clients. He is dedicated to expanding iProspect’s offerings in marketing technology, measurement, attribution, data strategy, analytics and machine learning. Based out of the agency’s New York office, Doug came to iProspect in 2019 after serving as SVP, Director of Data Science at MRM//McCann. With more than 25 years of experience growing data and strategy offerings across a variety of businesses, Doug specializes in building teams that fuse the world of analytics, data and technology with creativity and strategy to drive innovation and ROI.
Which value drives you the most?
While I have a strong affinity for “responsible” – I am continuously energized by our commitment to ensuring we are agile. We always strive to act fast and provide clarity in the face of complexity.
Finish this sentence: On a Sunday morning... you might have trouble finding me, but you can be sure I will be with my wife and two teenagers hiking, skiing, at the beach, cooking or building something in the basement.