Cass Baker

EVP, Managing Director

Cass Baker, EVP, Managing Director, iProspect

Cass is Executive Vice President, Managing Director at iProspect, where he oversees the business and operations for a number of clients, as well as digital marketing solution development for the agency’s LFX Conversion Platform. With more than 20 years of experience business creation and digital success for companies and brands, Cass brings a strong background in marketing and digital innovation to the agency. Cass joined iProspect through the 2017 acquisition of Leapfrog, where had been for 16 years, serving as Executive Vice President - Industry Practices and Product Development. Today, he leverages his Leapfrog background to evolve and strengthen digital marketing solutions and programs across the entire consumer journey.