Adam Kasper serves as iProspect’s Executive Vice President, Managing Director. Based out of the agency’s Boston office, he leads the charge for some of iProspect’s highest-profile accounts. Adam has more than 20 years of digital marketing experience in SEM, SEO, display, mobile, video, programmatic and social media. Prior to joining iProspect, Adam served as Chief Media Officer at Havas and SVP, Executive Media Director at Genuine Inc., where he built and lead the agency’s media divisions. During his time at Havas, Adam was also responsible for developing and managing multiple divisions of the agency and leading successful new business efforts for global, national and local clients. Throughout his career, Adam has been invaluable in increasing revenue and improving business results across several vertical categories, and remains dedicated to using measurement, attribution, optimization and insight to drive account success for iProspect’s clients.