Culture

Who is iProspect?

iProspect is a world class, performance digital marketing agency. We are grounded by shared values. They anchor us, define not only our culture but the way we do business. These same values propel us out of our comfort zone and towards the future.

 

Our employees embody these values and approach work in a way that exhibits this in day to day activities. Essentially, our values are the “secret sauce” that makes iProspect the one to beat in the digital marketing realm.

 

Check out who we are:

 

We’re agile

We move fast. Digital marketing is constantly changing and we stay on top of those changes. With a constantly moving target, we push ourselves to truly understand our client’s needs. We understand that industries and markets change; we move with them. Our operations act in a fluid motion with the ever-changing digital landscape.

 

We’re ambitious

Our eye is always on the prize. iProspect encourages employees to lean in with ambition. If you have an idea of how to do something better, we want to hear it. Our ambitious employees are what keep us fresh. When our paid search team needed a new strategy for the Lids account, they didn’t look at what had already been done. They came up with a new way to do things! The Lids March Madness campaign won the team a Landy award last year! How cool is that?

 

We’re collaborative

Collaboration is the heart of our organization. Our offices are set up in a way that fuels collaboration between teams and across channels. We want our employees to work in an environment that allows them to ask questions and create a flow of ideas. This openness drives innovation and teamwork. And that’s not all! We don’t just collaborate internally. We make a practice of cross collaborating with our sister brands within DAN, Dentsu Aegis Network. Quite often large projects require more than just our services and that is when we form network partnerships to make sure all of our clients’ needs are met. 

 

We’re pioneering

How do you become the leader in your industry? You push boundaries and make things happen. At iProspect, we don’t sit around and wait for things to fall into our laps; we make them happen. If we need a special platform to support our largest hospitality client, we create one. That is exactly what we did for Hilton Worldwide and as a result the client is thriving.

 

We’re responsible

We are in the relationship business. In order to build strong client partnerships, we esteem responsibility. We take pride in the fact that we work with global businesses like GM, adidas and Neiman Marcus. We put their best interest at the forefront of our marketing strategies. iProspect has been working with Neiman Marcus for 13 years! That is a very long time in the agency world. It is our emphasis on longstanding partnerships that makes us credible and impactful in the space.

 

To hear more about how our teams collaborate, watch this clip from Christina Mercadante, Account Director.

Video previously posted on The Muse.