Let’s think about the way we shop. Personally, I know I’m all over the place. No two days the same. I sure appreciate it when retailers know that about me, and are there for me in specific moments of need. Whether on my laptop at work, or my phone in the airport, or my doorstep on Saturday morning…I’m loyal to brands that are loyal to me.
Sounds kind of high-maintenance, huh? Turns out, I’m not alone. As a matter of fact, you’re exactly the same way.
In September 2014, iProspect conducted a proprietary consumer research study. One undeniable theme emerged from the data: all consumers, regardless of demographic, gender or age increasingly expect a personalized, adaptive and valuable retail experience. In this digital age, consumers are meticulously building personal ecosystems that conform to their exact needs.
As marketers, we know the customer is always right. Retailers that don’t plan for future consumer expectations today will get left behind tomorrow.
So, let’s define the three principles driving the future of retail:
We invite you to read our latest paper, The Three Principles Driving the Future of Retail, in which iProspect’s industry knowledge of digital strategy intersects with the trajectory of consumer preference to reveal the future of retail.