Culture

The 2014 iProspect Client Summit: It's a wrap

The 2014 iProspect Client Summit has come to a close. Due to the active participation and smart minds who joined, the successful event delivered not only memorable experiences but actionable takeaways for performance marketing.  This year’s annual gathering brought together iProspect’s clients and partners – truly some of the most influential and innovative marketers in the country.  Over 23 thought-provoking sessions, we explored the latest cutting edge technology, as well as strategies and tactics for effective digital marketing.

In today’s fragmented media space, boundaries have been drastically expanded, providing opportunities for those willing to explore the leading edge of performance media. At this year’s Summit at the Hyatt Regency Lost Pines Resort, we inspired attendees to explore beyond their own boundaries with an inspiring talk from National Geographic’s Adventurer of the Year, Alastair Humphreys. We tackled the most relevant topics including native advertising, the impact of technology, and how much personalization is too much.

Also of note, Blake Chandlee, Vice President Global Partnerships at Facebook and Jeremy Cornfeldt US President at iProspect, exchanged ideas about the synergy between search and digital media, arguing that it’s time for marketers to harness strong, specialized search capabilities and transfer that knowledge to digital platforms.  To drive these benefits of integration, iProspect launched “Search-Powered Social” at the Client Summit, and explained how to utilize data captured via paid search through Facebook’s Website Custom Audiences offering.

For the first time in our event’s history, all the content from the Client Summit has been captured on video. We’re thrilled to extend the invitation to watch, learn and share the insights discussed at the event. The content has been uploaded to our YouTube channel.

Lastly, you can also visualize the experience and enjoy the photos on our Facebook page. While there, check out other content and like our page for future updates from iProspect.

A big thank you to our insightful speakers and supportive partners! Looking forward to 2015.