We have long seen the synergies between bought and owned media on Google, and this brings earned media into the story as well, allowing users to have an experience even more representative of the way they are consuming media in a connected world. It makes Google even more “real time” in its ability to provide information, and makes Twitter more discoverable and impactful outside of its own walls.
As always, when search results pages change their landscape, there is opportunity to capitalize on the change and acquire additional traffic. Developing an integrated strategy can leverage Twitter and the impending search results change to drive more visitors to Twitter.com.
In our new POV, "Google to Show Tweets in Search Results (again)", we explore how this change affects search results, social media and organic search as well as actionable advice for how to leverage Twitter and the impending search results change to drive more visitors to Twitter.com.