Consumers don’t see the world in terms of separate channels; rather, it’s one experience. Therefore, we’ve evolved our previous channel reports, which are now combined into one holistic view of digital performance. This new comprehensive look at all channels reflect the complex and connected reality of how people find information, make decisions, and take action today.
For Q3, we focused largely on holiday shopping and spend trends. We expect 2018 holiday spending to continue at record-setting levels, with lessons that brands can take into 2019. This report offers key takeaways from Paid Search, Paid Social, Paid Platform Merchandising and SEO and analyzes data from 210 brands, all of which are managed by iProspect U.S.
Select key takeaways from the Q3 2018 Digital Performance Report:
Download the full report for more details about how to navigate the holiday season and head into 2019 successfully.