As paid social continues to evolve, so does the strategy for using it. This channel has become an integral part of the media plan for all of our clients, supporting objectives from awareness all the way to conversion. Platforms are responding to advertisers’ more sophisticated use of the channel by offering new features and functionality that drive better performance.
To give marketers the insights they need to make the most of this versatile channel, iProspect today released the latest edition of the Quarterly Paid Social Trends Report. This quarter’s report analyzes Q4 data from more than 210 brands advertising on Facebook, Instagram, Pinterest, Twitter, and Snap, Inc. (all of which are managed by iProspect U.S., though spend is not confined to just U.S. markets).
Selected key insights from the Q4 2017 report include:
Download the full report for all the details about these trends and the corresponding brand opportunities.