Despite the fact that paid social has been around a while, it is still a relatively new area and one that is always evolving as new platforms are launched and existing platforms release new features and tools to better support various advertising models. It’s actually only in recent years that paid social has begun to gain consistent and widespread traction as the most forward-looking platforms have increased their efforts to deliver reliable ad products.
To provide marketers with both a high-level overview and detailed insights about what’s driving performance in paid social today, iProspect is proud to release the inaugural edition of the Quarterly Paid Social Trends Report for Q2 2017.
Based on analysis of data from more than 210 brands advertising on both Facebook and Instagram (all of which are managed by iProspect U.S., though spend is not confined to just U.S. markets), this report provides a summary of the emerging trends and opportunities in the paid social channel.
Selected key insights from the Q2 2017 report include:
For all the findings, download the full report and for more insights that will help you make the most of your paid social marketing efforts.