It’s been an exciting week in the advertising industry, and certainly a special week for iProspect. We won the coveted SEO Agency Of The Year recognition at the Landy Awards! We also took home a trophy in the Best B2B SEM Initiative in the Enterprise category for our work with Microsoft. This is the second straight year that iProspect has won multiple Landys.
We also won Gold at the IAB Mixx Awards for our work with Intel on the PC Refresh 2.0 campaign! At the Media Post OMMA Awards, we made the Finalist List for Best Automotive Campaign for #DayItForward for General Motors/Chevrolet and for Best Search Marketing: SEM Campaign for ADP's customized SEM targeting campaign.
While we are beyond grateful for these awards, it’s the work that inspires us and propels us to be even better next year. Our SEO practice is unmatched in the industry. We know that as social channels and non-desktop devices take hold, these strategies can be applied to a variety of “non-owned” domains. A company’s YouTube channels and videos can generate great visibility in search and Twitter, facebook, Instagram and Google+ all are easily found within traditional search results for branded queries.
As more audiences seek information via their mobile devices, new challenges and opportunities to increase awareness and visibility for brands arise. App optimization helps brands ensure greater visibility within iTunes or Google Play. In addition, Local Search optimization and creating visibility within map-enabled results is critical for brands. Submitting property information via Google+ Local is easy, but local ranking factors also include information consistency across sites like Yelp, Yellow Pages, Dex and others. Following best practices when optimizing, submitting and managing local feeds helps to ensure greater visibility on geo-centric or industry vertical local search platforms, mobile GPS and location-based services, as well as social search providers, SIRI and more.
At iProspect, we say a brand is never “done” with SEO. As the digital ecosystem continues to change, new opportunities will evolve which will allow us to further drive a client’s business forward. We are seeing this now in the market with changes such as voice search, Google Now card optimization, email markup, content accessibility, and natural language search patterns, all of which we were pioneers in implementing for our most advanced SEO clients.
In addition, we are passionate about helping our clients meet their business objectives. We make it our job to get to know the real people behind every data point collected. The campaign strategies we build for clients are agile and connect with consumer intent. We react, respond, and add value to specific micro moments at an individual level. Our work with Intel, GM, ADP and Microsoft are great examples of this.
Congrats to my colleagues on these well deserved awards!