Industry News

iProspect Named a Leader by Forrester Research

I’m excited to share that iProspect was named a Leader by Forrester Research today in their report, The Forrester Wave ™: Search Marketing Agencies, Q4 2017.

This Forrester report assesses the state of the search marketing agency landscape and rigorously evaluates several agencies against 25 criteria. The evaluation focuses on current offering, strategy, and market presence of the most significant agency vendors in the space.

As the largest search agency evaluated, iProspect earned the highest possible scores for Collaboration, Reporting & Analytics, and Market Presence. According to the report, “iProspect received high praise in our [Forrester’s] study for its collaborative approach and ability to execute global search marketing strategies on behalf of large, complex enterprises.”

The report also cited our acquisition of Leapfrog Online in April stating: “This agency’s recent acquisition of Leapfrog Online bolsters its landing page optimization capabilities as it integrates Leapfrog’s platform across existing client relationships.” Forrester Analyst Collin Colburn also noted in the report that “multinational marketers should look to iProspect as search evolves beyond just Google’s search box and into new formats like voice.”

As one of the first in the industry, iProspect has managed Search on behalf of brands since 1996. Our search expertise allows us to excel across the entire integrated digital performance marketing spectrum - bought, owned, earned and content channels.

I’m so proud of our team for their continued commitment to excellence.