2016 marks iProspect’s 20th anniversary. In 1996 and well into the early 2000s, digital media was an unknown space that required a lot of education. We had to evangelize the idea that digital was something everyone needed to explore – even the most innovative marketers and brands needed convincing at the time. Initially an upstart industry dominated by SEO, we were all just trying to figure it out in our infancy. Fast forward to today. Digital right now is not just about digital media and what we do in Google or Facebook. It’s actually driving the economy, and we are in the center of it all.
Over the last 20 years we have learned, innovated and matured together with our clients and our partners. In fact, iProspect has played an influential role in shaping the offerings of partners like Google, Microsoft, YouTube and Facebook as they have become more and more sophisticated. iProspect has also evolved, offering the best and most comprehensive suite of digital performance marketing products and services to meet any client need before they even recognize it’s a need. Yet as always, our success is predicated on the success of our clients. When I think about the clients we’ve had for five or even ten+ years, clients like Alcon, Lids, Neiman Marcus, Estee Lauder, Adidas and Reliant Energy, we’ve covered so much ground and surpassed remarkable business goals together.
None of this would be possible without our team. We have great people. They are the best in their crafts and the best in the industry at what they do. We wouldn’t be here without exceptional, talented, dedicated people.
While the pace of the digital economy requires that we all keep learning, innovating and achieving great things, I invite you to take a moment to watch the video below in celebration of 20 fantastic years.
Cheers to many, many more.