Industry News

iProspect acquires data-driven digital marketing firm Rockett Interactive

I’m pleased to announce that effective today, iProspect has acquired Rockett Interactive, a proven leader in data-driven digital marketing.  

This is great news for iProspect and the entire Dentsu Aegis Network. The acquisition will propel iProspect forward by enhancing our understanding of consumer decision-making at the deepest levels as we continue to aim for performance marketing dominance.

Founded in 2003, Rockett Interactive utilizes a range of proprietary expertise, methodology and tools to engage their clients’ customers, including strategic planning, online connection mapping, attribution modeling, performance display, search engine marketing, organic site optimization, mobile marketing and social media. 

In today’s convergent world, every screen can be a transaction point. For performance marketing to drive business results, we must have total visibility into both a client’s business and the complexity of the consumer journey. The acquisition of Rockett Interactive builds on to the expanded scale and category expertise iProspect now has with Covario. It also adds attribution expertise and a service model that enables us to holistically understand the impact of client’s media spend on consumer behavior, even when it’s not directly connected to a sale. 

Rockett Interactive will become part of iProspect effective immediately, and its branding and systems integration will transition to iProspect over the next few months. In addition, CEO Mark Rockett will join iProspect US as Senior Vice President, Attribution, a new role for the agency.

Here’s a link to the official press release.

Please join me in welcoming Rockett Interactive to iProspect and the Dentsu Aegis Network!