Successful brands are starting to think beyond IQ and more into the world of EQ (emotional quotient or emotional intelligence), where they can truly understand the context behind words. Data alone is no longer the only solution for driving engagement, now brands need to create deeper connections with consumers in order to build an emotional bond.
In partnership with Bing, iProspect created a joint-analysis that explores the rise of conversational interfaces and how brands should consider humanizing themselves. With 87% of consumers expecting to be able to reach their favorite brands via a voice assistant within five years, it’s more important than ever to build branded intelligent agents that can truly speak to consumers.
Key Points from the Analysis:
Whether you believe it or not, every retailer today is taking on the role of a tech company as technology and retail continue to merge into one entity. Devices can tell an entire story about a. consumer’s brand preferences, purchase history and personality, offering more data than ever before. As brands continue to leverage this plethora of information, using EQ will only help further deepen their consumer relationships and propel them into the next stage of retail.