Content marketing is the next “digital battleground” and we are seeing more companies focusing on delivering timely and relevant content to their customers to build a strong group of brand advocates. Social media is also becoming a stronger determinant of authority.
It seems everyone has a Facebook, a Twitter and even an Instagram today but lately, I’ve noticed an all-too-common mistake by brand marketers: overlooking LinkedIn.
With more than 187 million members, 2.6 million company pages and 1 million groups, LinkedIn is the largest professional social network in the world and originally used almost exclusively for job hunting, recruiting, and networking purposes. Today, much like Twitter, the platform has evolved into an information hub, a place to find and share worthwhile content. For this reason, ensuring that your content not only has social sharing buttons, but that LinkedIn is one of them, could be an essential, and missing, piece of your content strategy.
In the past, we've mentioned the power of mobilizing your audience, of giving them what they need and making it easy for them to do what you want them to. Whether the desired action is to like a post, click a link, or submit their contact information, it’s important to tell your audience what you want them to do and that you make completing those actions easy.
Think about your target customer and consider including LinkedIn as part of your content strategy to position your brand on a platform where content consumption is a primary activity.