The National Retail Federation estimated that back-to-school shopping in 2013 hit a record $72.5 billion, making it second only to holiday shopping for consumer spending. As with holiday, consumer research and shopping for back-to-school have been starting earlier and earlier each year.
It can be hard for marketers to keep up with the latest trends and to know the most important updates affecting the industry. That’s why we’ve created a simple list of the 9 things retailers need to consider for back-to-school 2014:
Retailers should note that proliferation of technology is greatly impacting how people make decisions and purchase products. As further advancements are made and consumers use their preferred devices to check price, research new products, find store locations and more, behaviors will continue to evolve. For marketers that choose to extend their back-to-school campaigns into the mobile and digital spaces, the goal should be to reach shoppers on whatever channels they engage with most.
How are you approaching back-to-school marketing at your organization? Remember, research-related searches pick up in July. Be smart and act now to drive performance during the back-to-school season.