Industry News

The 2015 iProspect Client Summit: Industry leaders converge

Just a few weeks ago at our favorite annual gathering, iProspect’s clients, partners and leadership converged to “Redefine the Digital Relationship.” The 2015 iProspect Client Summit in Asheville, North Carolina was rich with two days of content anchored in a deep understanding of human behavior. The carefully curated sessions armed attendees with thought-provoking, actionable digital marketing strategies.

The historical Grove Park Inn, nestled in the gorgeous Blue Ridge Mountains, played host to this year’s Summit. Opening with a colorful keynote, Stephen Dubner, co-author of the New York Times bestseller, Freakonomics, challenged us to forget what we think we know about our relationships with our customers. Do we really understand that incentives rule the world? He explained that knowing the real motivations behind human behavior is the key to unlocking valuable digital relationships. We also tackled topics like marketing to the individual vs. mass personalization, data with our client Emily Schubert from GAP (more than just a theory!) and the new visual language with Facebook.  We addressed huge industry themes like attribution and mobile’s influence on the future of search.  And, we heard from Emmy winner and Yahoo Tech founder, David Pogue on the unrecognizable new world of tech and culture.  Finally, a special thanks to our client Jamie Barbour from Chevy for telling us about the #BestDayEver, and Kellogg’s Brian Broveleit for inspiring us to be instruments of organizational change and innovation.

And what would iProspect Client Summit be without a phenomenal party? Well, the epic Biltmore Mansion, the world’s largest privately held residence, set the stage as we rocked out to Butch Walker and partied the night away. Did we mention there were fireworks that rivaled those big 4th of July shows?  Check out the final day of the iProspect Summit…and the best house party ever.

 A huge thanks to our insightful speakers and supportive partners. Looking forward to 2016! Hope to see you there!