Paid Search

The gap is closing between mobile and computer spend

It's time again for us to pause for a moment and review the paid search trends that have developed over the past quarter. iProspect’s second quarter, year-over-year (2014/2015) Google AdWords data showed the gap between mobile device spend continues to edge closer, with spend on computers now making up just 60% of total search spend.  Mobile search activity continues to grow rapidly, recording a 76% search spend increase over Q2 2014. 

The spend on paid search in this second quarter grew by 11% YoY, following a trend of linear growth we've noted in the past few quarters. The quality of the click continues to trumps the quantity, but quality comes at a higher price. We expect Google and Bing to continue leveraging the declared intent of keywords and in turn, offering advertisers new vertical-specific ad units that are even more relevant. 

In iProspect’s 2015 2nd Quarter Paid Search Trends Report, we dig into the data, representing more than 135,000 active campaigns across our client base and analyze what it means for advertisers today.  We also take a closer look at Q2 performance across three key verticals (Retail, Consumer Electronics and Travel) and make some predictions of what the rest of 2015 will bring.