The Truth About Marketing Attribution

The latest evolution in marketing performance measurement, attribution illuminates the full scope of how your prospects and customers engage with your brand across all channels. But like many new ideas, attribution is often misunderstood.

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Marketers need tools and state-of-the-art methodologies to understand and act on the internal mechanisms and dynamics of their marketing. Featuring the highlights from our whitepaper, this infographic will dispel the myths about attribution that exist today.