#POV

How Google’s Search Query Data Encryption Will Affect Advertisers

Consumer privacy versus advertiser functionality

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Paid search data encryption - what does it mean?<br>

Starting immediately, Google will begin encrypting keyword data from paid search. As they did with securing natural search in 2013, Google will begin this latest rollout with users who are logged into Google services. Cut through the clutter with our POV on the topic.


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