On this episode of Unboxed, hear from iProspect's Steve Beatty and other Dentsu Aegis Network experts about the impact of audio in advertising past, present and future. If sonic branding is a ubiquitous element to all marketing, how will this evolve when the search engine as we know it evolves into layers of content designed for a personal assistant or device to respond to a consumer's vocal queries? In the future, perhaps identifiable audible branding will authenticate the answers consumers receive.
UNBOXED EP3 - The Power of Sound from Dentsu Aegis US on Vimeo.
