Unboxed: The Power of Sound

On this episode of Unboxed, hear from iProspect's Steve Beatty and other Dentsu Aegis Network experts about the impact of audio in advertising past, present and future. If sonic branding is a ubiquitous element to all marketing, how will this evolve when the search engine as we know it evolves into layers of content designed for a personal assistant or device to respond to a consumer's vocal queries? In the future, perhaps identifiable audible branding will authenticate the answers consumers receive.

UNBOXED EP3 - The Power of Sound from Dentsu Aegis US on Vimeo.