Consumers are evolving in every aspect: how they view channels, how they shop and what they expect from brands. As marketers, we need to evolve with them and understand what they are looking for to create personalized experiences and drive performance.
In this third iteration of our Digital Performance Report, we saw a slowdown in shopping and purchase behavior, as expected in Q1 following the holiday season at the end of 2018. That said, consumers are searching more across all channels, but spending less – maintaining the importance of personalized experiences based on what a consumer is looking for. This report offers key takeaways from Paid Search, Paid Social, Paid Platform Merchandising and SEO and analyzes data from 210 brands, all of which are managed by iProspect U.S.
What you’ll learn from the Q1 2019 Digital Performance Report:
- Focusing on engaging formats across platforms, such as video, to influence the entire consumer journey and ultimately drive to conversion.
- Advancing your audience strategy to leverage first-party data in a consistent strategy across channels and campaigns.
- Dedicating budget to testing new partners to capitalize on quickly evolving consumer behavior and rapidly growing partners, especially in Paid Social.
Download the full report for more details on how to capitalize on the pace of change happening in our industry and what you need to consider for the remainder of 2019.
