Home
About Us
Our Approach
Our Team
Services
Business Intelligence
Conversion Rate Optimisation
Intelligent Content
Voice and Assistant Management
Marketing Activation
Affiliate Marketing
Commerce
Organic Search - SEO
Paid Social
PPC Paid Search
Programmatic
Strategy & Planning
Our Work
News & Insights
Careers
Contact Us
US
EN
Contact Us
Our Authors
Eric Kanner
About this Author
You May Also Like
POV: One-click social commerce
Twitter and Facebook’s latest integration of the “Buy Now” button signals an evolution in the mobile payment space. Plus marketers can now execute direct-response social campaigns without ever taking the user out of the platform. The “Buy Now” button should not be viewed as an opportunity to clone existing digital DR efforts onto Facebook and Twitter. Instead, marketers should work to better understand how their target consumer uses the social platforms and when and how they prefer to shop. Once they have this data, they can then make shopping easy and exciting on a social platform. If executed poorly, shopping campaigns might be viewed as an interruption of the social ritual or ignored completely. If executed properly with a holistic and integrated approach, brands will likely discover social as a revenue stream and users will be happy to have one click commerce brought to the social medium because its delivering value to their experience. Learn more with our newest POV: One-Click Social Commerce which covers: Reasons why one-click commerce is a mobile payment game changer How it can simplify the path to purchase The benefits to both brands and social fans (when executed correctly) A few cautionary tips when integrating one-click social commerce 0
1 min read
> Visit our Global Website
All Regions
North America
Latin America
Europe, Middle East and Africa
Asia Pacific
All Regions
North America
Latin America
Europe, Middle East and Africa
Asia Pacific
North America
Canada
EN
/
FR
US
EN
Latin America
Latam
EN
/
ES
/
PT
Europe, Middle East and Africa
Austria
DE
Belgium
EN
/
FR
/
NL
Benelux
EN
/
NL
Croatia
EN
Czech Republic
EN
Denmark
DA
Dubai
EN
Estonia
EN
Finland
FI
French
FR
Germany
EN
/
DE
Greece
EN
Ireland
EN
Israel
EN
Italy
EN
Kenya
EN
Latvia
EN
Lithuania
EN
Nigeria
EN
Norway
EN
Poland
EN
Portugal
EN
/
PT
Slovakia
EN
South Africa
EN
Spain
EN
/
ES
Sweden
SV
Switzerland
EN
/
DE
Turkey
EN
United Kingdom
EN
Asia Pacific
Australia
EN
China
EN
/
ZH
Hong-Kong
EN
India
EN
Indonesia
EN
Japan
EN
/
JA
Malaysia
EN
Philippines
EN
Singapore
EN
South Korea
EN
Taiwan
EN
/
ZH
Thailand
EN
/
TH
Vietnam
EN