No Boundaries ≠ No Rules: Marketing to Today’s Digital Teen

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Through an independent study of 1,000 teens aged 13 to 18, we've identified an immediate opportunity for brands to make relevant, lasting connections with this important demographic.

Teens are loyal to content, not its channel or schedule. They are consuming entertainment in myriad of ways – on cable, Netflix, and tablet – they are also tweeting, chatting, and texting about what they’re currently watching. While teen media preferences and behaviors may appear as an anarchy of random actions and associations, there are recognizable patterns. Within this layered personal and social ecosystem, brands are looking to make relevant, lasting connections with teens. Discover how to better reach this elusive teen demographic through content marketing.

This whitepaper unveils the findings of an independent study, including:

  • The digital landscape from a teen's perspective
  • Social media facts and figures related to teen media usage 
  • Five tips to sparking valuable conversations through engaging content

Download "No Boundaries ≠ No Rules: Marketing to Today’s Digital Teen"

The Pace of Progress | dentsu 2024 Media Trends

Get ahead of your year end and forecasting conversations. In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.

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