This report looks at Paid Search, Paid Social, Paid Platform Merchandising and SEO, to understand performance levels for Q1, and what to expect for the remainder of 2019.
In this third iteration of our Digital Performance Report, we saw a slowdown in shopping and purchase behavior, as expected in Q1 following the holiday season at the end of 2018. That said, consumers are searching more across all channels, but spending less – maintaining the importance of personalized experiences based on what a consumer is looking for. Insights from this quarter’s report includes a need to focus on engaging formats across platforms, as well as dedicating budget to testing new partnerships.
Download the full report for more details on how to capitalize on the pace of change happening in our industry and what you need to consider for the remainder of 2019.
