girl with backpack on phone
Insights
#POV

Paid Search Trends 2018 Q2

Download now

Following a successful first quarter, Q2 search query volume and search investment remained relatively flat, both YoY and QoQ from Q2 2017. Not uncommon, we will likely see search increase in Q4 ahead of the holiday season.

iProspect’s Paid Search Trends infographic for 2018 Q2 is a great visual overview on how things landed this past quarter.

 

After great improvements in Click-Through-Rate (CTR) in Q1 2018, CTR dropped minimally in Q2, proving brands’ abilities to scale, while maintaining strong engagement. CPCs increase slightly QoQ, driven by increased competition during the summer months in numerous verticals, a trend we’ve seen in previous years as well. Additionally, Bing market share continued to climb, making up more than a quarter of overall search impression volume. Google continues to dominate the search market, but brands should take advantage of both engines as they’ve seen significant improvements in audience targeting over the past year.

 

Want to learn more? Download today!

Download "Paid Search Trends 2018 Q2"

The Pace of Progress | dentsu 2024 Media Trends

Get ahead of your year end and forecasting conversations. In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.

Download your copy today