The Impact of Google’s SERP Update

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Google's search results used to be simple: search results down the middle of the page, ads on the right. Today, they've got a new layout.

On February 22, Google removed the right-hand side ads from desktop and tablet search results; an expansion of a long-running experiment on desktop search. By removing ads on the right-hand side but adding another ad on top, they have changed the experience for brands and consumers globally. 

Download iProspect’s POV to find out how this shift in their ad layouts will impact brands and advertisers alike. 

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