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Google Launches Estimated Cross-Device Update

01/10/2013 Download now

Despite the fact that 67% of users begin shopping on one device and continue on another, there has historically been no way to track user behavior across devices. Google's long-awaited cross-device conversion tracking solution will hopefully fill this gap by allowing advertisers to see which Campaigns and AdGroups begin the path to purchase.

Despite the fact that 67% of users begin shopping on one device and continue on another, there has historically been no way to track user behavior across devices. As usage of multiple devices has grown over the past several years, this gap in data has become more and more significant. Google has launched their long-awaited cross-device conversion tracking solution, which will hopefully fill this gap by allowing advertisers to see which Campaigns and AdGroups begin path to purchase.

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