“Enhanced Campaigns,” offers advertisers new bid management features based on a customer’s location, device, and time of day. Read our initial POV.
Today Google announced a significant change to their AdWords digital advertising platform. This new functionality, called “Enhanced Campaigns,” offers advertisers new bid management features based on a customer’s location, device, and time of day. Google aims to simplify AdWords account structures and help advertisers identify and optimize toward new opportunities for success in a multi-device world.
