The findings based in this paper are based on extensive testing beginning one month before Google's initial announcement in February 2014.
When Google first announced Enhanced Campaigns to their AdWords digital advertising platform, it was the largest change in their history. This functionality offered advertisers new bid management features based on a customer’s location, device, and time of day.
The findings based in this paper are based on extensive testing beginning one month before Google's initial announcement in February 2014. We saw solid trends and results based on managing over $6M in spend for a select group of 10 clients involved in this early test.
In this POV, you will learn:
- Google's reason for Enhanced Campaigns
- Common concerns and our response
- Trends based on extensive testing
- Top 7 recommendations for maximizing Enhanced Campaigns
