Google's paid & organic report may use PPC results to identify vital organic keyword opportunities for brands, and similarly use organic results to find valuable keywords for paid campaigns. Learn the short-term and long-term impact and our recommendations.
Google announced a step forward in the way search engine marketing (SEM) can come together to produce better outcomes for brands. iProspect stands out as one of the industry leaders in adopting Enhanced Campaigns and helping to educate their clients and the industry about the product. Whereas previously Google kept both disciplines strictly separate, this report will now help PPC specialists work with, not separate, from their SEO counterparts to deliver the most productive and lucrative results for brands.
