For Facebook, 2015 marks a shift away from organic promotional content to targeted storytelling. Discover why they’re making this move and how to prepare for the change in our latest POV.
Facebook’s success relies on the amount of active users, and the time those users spend on their platform. The social network has received clear feedback that people want to see less promotional content in their newsfeed. In response to this, beginning in January 2015, Facebook will further reduce the amount of organic promotional content shown in user news feeds. In this POV, we cover why Facebook is making this change and the new way marketers should think about advertising on Facebook.
