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Affluent Influencers

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Discover the key traits, preferences and ways to harness the unparalleled influence and buying power of this influential demographic. By uncovering the characteristics of those who influence purchasing decisions, marketers can tap into their unparallel influence and buying power to drive long-term customer engagement and success.

This industry-first study identifies key traits of the most influential demographic today – the Affluent Influencer or “Affluencer”. By uncovering the characteristics of those who influence purchasing decisions, marketers can tap into their unparallel influence and buying power to drive long-term customer engagement and success.


Download "Affluent Influencers"

The Pace of Progress | dentsu 2024 Media Trends

Get ahead of your year end and forecasting conversations. In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.

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