This Forrester report assesses the state of the search marketing agency landscape and rigorously evaluates several agencies against 25 criteria. The evaluation focuses on current offering, strategy, and market presence of the most significant agency vendors in the space.
Insights from the report include:
As the largest agency evaluated, iProspect earned the highest possible scores for Collaboration, Reporting & Analytics, and Market Presence. According to the report, “iProspect received high praise in our [Forrester’s] study for its collaborative approach and ability to execute global search marketing strategies on behalf of large, complex enterprises.”
The report also cited iProspect’s acquisition of Leapfrog Online in April, which we believe is a key contributor to the agency’s continued strength and expanded suite of capabilities to better service performance marketers more effectively. According to Forrester, “This agency’s recent acquisition of Leapfrog Online bolsters its landing page optimization capabilities as it integrates Leapfrog’s platform across existing client relationships.”
Forrester Analyst Collin Colburn also noted in the report that “multinational marketers should look to iProspect as search evolves beyond just Google’s search box and into new formats like voice.”