The affluent male has come into his own – researching, sharing and buying products online.
There are 19 million affluent males on the internet, and they are shopping. The numbers are in and they tell a clear story: a dramatic shift is changing the landscape of the luxury brand market.
This industry-first study, includes data provided by comScore, and originally revealed who the affluent male is, his behaviors and preferences towards devices, research and shopping, and how brands can target and effectively communicate with this audience. Prior to the release of this study, no one had explored, in detail, the affluent male and his online buying behaviors. This study covers the highlights, for the first time, of who the affluent male is.